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Success in a Snap

2/2/2017

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PictureLeyton-based photographer Jon Holloway
In a new small business column in association with Waltham Forest Business Network, Jo Sealy interviews a freelance photographer.
​

Jon Holloway runs a photography business in Leyton specialising in portrait and public relations work but also documentary, brand, interiors, lighting, retouching, and tuition.

Asked where the idea for his business came from, Jon says: “I have always wanted to do a job that I love. After going to art school it was a logical progression to do something that I was both good at and could see a clear career trajectory in front of me.”

But even with a clear idea, starting up in business is not always easy. “During my photographic education I was introduced to assisting, where I learnt more technical skills than I could have at any institution. I guess you could say that it was my apprenticeship.
“I went on to develop a career as a photographer’s assistant alongside trying to carve out my own place as a photographer in my own right.”
What is Jon’s biggest achievement in business? “There have been so many, and I hope many more to come. I have been lucky enough to take portraits of a few stars such as Jim Broadbent and Ricky Gervais.
“My job also takes me to weird and wonderful places. From quarries and canyons to achieve basements, and the bowels of ships. I love to learn and explore and am lucky enough to have a job that takes me on unless journeys.”
Differentiating yourself from the competition is a key to success in business. How has Jon managed it? “I always like to put my own stamp on what I do. In portraits it’s usually about my relationship with who I’m photographing, putting them at ease or getting to know them. It’s a connection, not just an excuse to show off how good you are at lighting.”
Looking ahead, Jon says he was wants to make more connections and work with more local companies, in what he hopes is a mutually beneficial relationship. “Many individuals and businesses could use my skill set and I enjoy working in new and interesting ways. I’m just looking for opportunities to do what I do best – create.”

For more information about Jon Holloway Photography:
Visit dyslexicphotographer.com
​

Do you know a great small business in Waltham Forest with a story to tell?
Email [email protected]
Visit 
walthamforestbusiness.co.uk

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  • Welcome!
    • What Our Members Say
  • About
  • What We Do
    • Women In Business >
      • Great Little Places to meet in E17
    • Business Directory
    • Creative Exchange >
      • Expression of Interest
    • Small Business 100
    • WF Small Business Competition >
      • 2014 Food Business Category Winner - Star of India Restaurant
      • 2014 Social Enterprise Category Winner - Significant Seams
      • Winner - 2013 Business Competition
      • 2014 Start Up Business Category Winner - Bestowed Kitchen
      • Winner - 2012 Small Business Competition
      • 2014 Retail Business Category Winner - It Does The Job
      • 2014 Creative Business Category Winner - Build
      • 2014 Professional Service Category Winner - Leyton Sports Massage
    • Networking, Events, Workshops >
      • Christmas Networking 2017
      • Christmas Networking 2015 >
        • Past Events >
          • 2014 Christmas Event
      • 'Network & Grow' summer 2014
      • 2012 Christmas Networking Event
      • 2012 Tea at the Town Hall
      • Workshops 2011
      • 2011 Summer Networking, House of Commons
      • Christmas Dinner at Eat17
      • Celebrating International Women's Day
      • 2011 E17 Art Trail
      • NEL Expo 2011
      • December 2010 Waterstones Christmas Networking
      • July 2010 Pimms O'Clock Summer Networking
      • April 2010 - Spring Speed Networking
      • February 2010 - Secrets to Success with NLCC
      • January 2010 - Facebook & Twitter -What's The Fuss?
      • Christmas 2009 - Christmas Networking at Waterstones
      • Summer 2009 - Networking, Health & Beauty
  • WFBN Blog
  • Waltham Forest Echo - Business Articles
  • Enterprise Nation
  • Privacy Policy
  • Enterprise Programme Support
    • Growth Vouchers - Cavendish Consortium
    • Fit For Legacy - East London Business Place
    • Waltham Forest Council - Small Business Saturday