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Waltham Forest Echo, Business Article - The accidental business owner

3/7/2020

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Picture
Marc manages filming projects across the UK

In a series looking at local entrepreneurs, Jo Sealy from Waltham Forest Business Network meets a film maker from Leyton

Marc Shuttle became a business owner more by chance than by design. He had been working as a successful freelancer in multimedia for a number of years, building his client base and working with other freelancers to deliver projects.  Realising that he needed more structure to the business, two years ago Marc decided to rebrand from Marc Shuttle to 'Firebrand Video', moving into a more formal set up with the help of a Virgin start-up loan to purchase extra equipment.

​“I'd become a business without realising it!” explains Marc. “Initially we had focused on live events, with a little bit of video marketing thrown into the mix. But the more I attended networking events and saw what other video marketers ​were doing, the more I saw a real gap in the market.”
Firebrand Video works with small businesses on their digital marketing strategies, with a core focus on video content. It works with clients to combine all of their digital marketing activities – video, blogging, email marketing and social media – to support the growth that they are aiming for in their businesses.

​The company has worked on a range of projects, from filming in some of the biggest arenas in the UK, including Wembley, to producing short promotional pieces for clients such as the mayor of London and City Hall. Free mentorship and guidance from the East London Building Legacies programme has helped Marc to focus on the growth goals.  
 “I’d been ‘winging it a bit’,” Marc admits. “However, the support provided me with a real focus on gaining new business in the last quarter of 2019, using the same strategies I use with our clients to get new leads. “We managed to close two clients on 12-month deals which, alongside our regular roster of clients, has put us in a strong position for 2020.”

​Marc works full-time on the business, with other roles going to freelancers on production days and consultants during strategy sessions. He’s aiming to bring on one other full-time member of staff within the next 12 months. “That’s likely to be my wife – she's currently one of our freelancers and is eager to dive in and bring her own clients when it's financially viable. This will give me the opportunity to focus even more on networking and building business relationships, which has been hugely important to the success of the business so far.”
For more information about Firebrand Video Visit www.firebrandvideo.com 
​
Do you know a great small business in Waltham Forest with a story to tell?
Email wfbn@to-market.co.uk 
isit walthamforestbusiness.co.uk
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  • Welcome!
    • What Our Members Say
  • About
  • What We Do
    • Women In Business >
      • Great Little Places to meet in E17
    • Business Directory
    • Creative Exchange >
      • Expression of Interest
    • Small Business 100
    • WF Small Business Competition >
      • 2014 Food Business Category Winner - Star of India Restaurant
      • 2014 Social Enterprise Category Winner - Significant Seams
      • Winner - 2013 Business Competition
      • 2014 Start Up Business Category Winner - Bestowed Kitchen
      • Winner - 2012 Small Business Competition
      • 2014 Retail Business Category Winner - It Does The Job
      • 2014 Creative Business Category Winner - Build
      • 2014 Professional Service Category Winner - Leyton Sports Massage
    • Networking, Events, Workshops >
      • Christmas Networking 2017
      • Christmas Networking 2015 >
        • Past Events >
          • 2014 Christmas Event
      • 'Network & Grow' summer 2014
      • 2012 Christmas Networking Event
      • 2012 Tea at the Town Hall
      • Workshops 2011
      • 2011 Summer Networking, House of Commons
      • Christmas Dinner at Eat17
      • Celebrating International Women's Day
      • 2011 E17 Art Trail
      • NEL Expo 2011
      • December 2010 Waterstones Christmas Networking
      • July 2010 Pimms O'Clock Summer Networking
      • April 2010 - Spring Speed Networking
      • February 2010 - Secrets to Success with NLCC
      • January 2010 - Facebook & Twitter -What's The Fuss?
      • Christmas 2009 - Christmas Networking at Waterstones
      • Summer 2009 - Networking, Health & Beauty
  • WFBN Blog
  • Waltham Forest Echo - Business Articles
  • Enterprise Nation
  • Privacy Policy
  • Enterprise Programme Support
    • Growth Vouchers - Cavendish Consortium
    • Fit For Legacy - East London Business Place
    • Waltham Forest Council - Small Business Saturday